"Parents located in the northern part of London is looking for an remarkable and experienced tutor to assist their youngest child on his first steps to turning into an British gentleman."
Looking at this advertisement, you might readily skip the wording "initial stages" as just a turn of phrase.
Yet, it might be the most important part of this unique position posting, as it attempts to recruit a teacher for a 12-month-old.
Many of responses have already been sent in since the unidentified family published their call for the £180,000 per year tutor, who needs to be "someone very special".
Over the last few weeks, the listing has attracted interest in the press, with several wondering why?
Progressive Approach
The CEO, chief executive of a global tutoring firm, which is supporting the family in their hunt, explained that despite first doubt, he viewed the plan "far sighted", and "advanced".
When he met the family, he mentioned they understood the atypical nature of their demand, and how early in age their son is.
However, they explained that they "preferred not to postpone any longer" to engage a tutor, as they had waited until their firstborn was five, and by that stage "cultural conditioning had already become established".
What exactly did the family mean by "cultural leaning"?
It's "all-encompassing", he responded. "The way you eat, the manner you speak".
He stated the elder child had picked up "really subtle, body language" from the family, and had taken on their cultural ways. The family explained to the consultant they did not want history to happen again with their infant.
The strategy: To bring in a English tutor, who needs to speak with Received Pronunciation, to influence the baby right from the beginning.
Natural Absorption
"A lot of the development at the outset here is kind of osmotic," explained Adam.
It's through this subtle influence that the family are hoping the child will acquire the British traits they wish to impart.
He said the tutor needed to be somebody who studied at "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The educator must be the suitable individual, they'll be doing things they don't even know they're doing, effortlessly," he commented.
Money No Object
The family told Adam the selected educator should ideally also have knowledge of or interest in horse riding, skiing, the arts and instrumental training so as to influence the child in a wide range of interests.
Additionally though, he said the family desired the tutor to enrol the child on a selection of courses so the child would be "equestrian training and picking up an instrument by the time they are about three years old".
In the family's perspective, guiding their son become a "English gentleman" will result in accomplishment and create opportunities.
"Considering the pros and cons of that, because it's undoubtedly a status symbol," he notes.
Yet, in spite of all this instruction in "Britishness", could the child pick up what is termed cultural leaning from the globally influenced family he resides with regardless?
"Absolutely", replied Adam. "The family understand this could fail, but they've simply adopted the view of, 'we should try and let's go as soon as we can', because the expense of it is irrelevant," he stated.
Idealistic and Unrealistic
There are some in the tutoring industry who express these doubts.
An education leader, head and founder of Blue Education, who supplies individual instructors, commented that "the process of embracing two identities, or indeed, forming one's identity, is something that must be lived into, not designed."
He noted that he had moved from the Far East to the United Kingdom at the period of seven, and had been educated experiencing and living two backgrounds. He went on to be educated at the University of Cambridge.
"The notion that one individual can serve as a representation of Britishness, an individual who can in some way transplant the characteristics of a UK sophisticate to a 12-month-old child, appears idealistic and unfeasible," he commented.
"Based on my background, having a typically English tutor from early childhood will not instantly achieve the outcome they want.
"I did not have such a figure, and however I have been fortunate enough to experience several of the situations they aspire for their son."
He continued: "The reality is, cultural identity cannot be dictated from the outside influences; it must be chosen, and it must originate internally."
Buying Britishness
Certainly, Britishness is something Adam believes can be instructed – and sold.
"In my view the reality that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
